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SEBASTIAAN (BAS)
JANSEN

AI Entrepreneur

I build AI products and run the companies that use them. Where I believe in: agentic companies, where agents handle the repeatable work and humans keep the judgment calls. I’m running live experiments to figure out where that line actually sits.

Operating

  • Digital Horizon FZCO
    Third-party software & AI integrations
  • Spring Digital Commerce LLC
    Own products & ventures

Currently

Building AI products and running agent systems in production. Open to a couple of new partnerships this quarter.

About

Agents do the work. Humans make the calls.

I run two companies. Digital Horizon builds software and AI integrations for other operators. Spring Digital Commerce is my own studio for shipping products and ventures. Different work, same question: where does AI actually earn its keep inside a business?

My working answer is agentic companies. Let agents handle what’s repeatable. Let humans handle what isn’t. I test this in the open. One of my SEO engines runs with nobody watching. An agent-operated storefront still makes me wince some mornings. The operating systems behind my own companies are mostly agents now. I’ll happily tell you which parts are working and which aren’t.

Projects

Projects across companies and partners.

9 projects — a mix of owned products and partner engagements, mostly AI.

By type
By role
By autonomy
AISEOOwned

Autonomous agents that rank sites on Google and LLMs.

AIE-commerceOwned

Fully agent-operated storefront experiment.

SaaSAIE-commerce

AI operations SaaS for DTC Shopify brands.

AIE-commerceOwned

AI recruiting platform built for D2C brands.

Custom SoftwarePartnership

AI operating systems behind various 8-figure brands.

E-commerceOwned

Shopify pop-up app.

AIE-commerceOwned

Chatbot Software with pre-built D2C workflows.

AIOwned

AI parenting companion for iOS.

FinancePartnership

Technical partner to a stock-trading fintech.

Contact

Let’s build something.

Partnerships, product builds, or a second brain on a hard problem. I’d rather talk than email. Thirty minutes is usually enough to know if there’s something here.

© 2026 Sebastiaan Jansen